This work was done as part of my role as a MMD at Moment Factory.

From MF’s website:

AT&T partners with Moment Factory to reimagine the AT&T Discovery District as a living, immersive multimedia destination

AT&T and global architecture firm Gensler enlisted Moment Factory’s creative and technical teams to establish an immersive and engaging multimedia experience in the heart of downtown Dallas. The mandate included overseeing strategic project development and experiential design, including content and digital platform integration.

Working alongside our creative partners, we approached The District as a communal space that marries physical and digital worlds; creating dynamic visual content that reflects real-time information including time of day, weather, and season.

By unlocking the potential of the Unreal Engine, our teams were able to seamlessly integrate data-driven content into the programming.

Evolving over a 24-hour period, the media wall’s original cinematic capsules offer a wide variety of high-impact show features that provide moments of collective enjoyment while a collection of ambient capsules encourage pause and relaxation throughout the day.

Behind the scenes, a custom-made digital management system created a robust control platform for the 104-foot tall, 6K media wall and an LED-powered trellis. This innovative technology platform features a content management systems (CMS) and show controls that connect and synchronize the media installations, transforming The plaza at AT&T Discovery District into a fully-immersive multimedia environment.

Read more about the project here: https://momentfactory.com/work/all/all/att-discovery-district

Night Voyager

Night voyager is a real time capsule that covers the period from midnight until 7am when the plaza and the entertainment isn’t “on”. Finding an ambient concept for a capsule that runs for so long and ideally is different each night was a big challenge, but also one of the most fun and exciting projects I’ve been involved in. In our research we found out that AT&T created some of the very first satellites and also pioneered radio telescopy. This lead to an idea of creating a voyage each night that showed the solar system in a way that you’ve never seen it before - in a way that only radio telescopes can.

Each night we leave the AT&T campus in downtown Dallas and fly out through our solar system. Because the planets and moons move each night the voyage is never the same. Most of the planets and even some of the moons have magnetospheres that we can see and fly though. All of them activated by the solar winds which are connected to the capsule in real-time through the Real-Time Solar Wind stations, The NOAA/DSCOVR satellite that is placed at the Sun–Earth L1 Lagrange Point. This connection means that the magnetospheres are different each night.

Sounds of the magnetospheres and other sounds from NASA are incorporated in to the 7hour generative music loops that are connected to each step of the journey through the solar system - the outermost being the sound of the golden record from Voyager - which is travelling in interstellar space outside of our solar system.

Connections

Connections is the name of a capsule that plays with connections between people - using lines of string (or wire), different images slowly take form from abstract lines to emotionally engaging moments of connections between two people, a process that allows people a moment to wonder and guess what they are looking at before it is finally revealed. The technique used is a combination of Houdini and Unreal that was developed specifically for this capsule.

Picture Box

Picture Box is based on lit up paper cut boxes. It serves as a transition between capsules. I did the 3 inaugural versions of this: Discovery & Innovation, Holiday Traditions Around the World, and Texas Landmarks.